- is it saying something of interest to the reader
if this is a no, stop straight away ...
- is there any sign of emotion (other than the inane jolliness or relentless falseness that many corporate communicators mistake for humanity)?
relief, fatigue, anxiety and delirium are all valid emotions in business. Don't pretend; be real
- is there any empathy with the reader?
show some real understanding of issues, concerns or the environment people are in
- could it be read out loud without embarrassment?
Building relationships is easier with a bit of personality. It's worth the effort.too much business writing would never be said out loud by a human being. If it sounds wrong, it is wrong