A website redesign is a big undertaking. If it's part of a wholesale rebranding exercise, there's even more at stake. So where to start?
Well, not with the design.
How many film locations are chosen before the script is drafted? How many book covers are designed before the novel is written? There's a reason for that. The visuals support the story, not the other way round.
The place to start with website redesign, or any marketing refresh, is your business story. What are you trying to say, who are you saying it to, how are you saying it? These are the obvious questions. There are many more to go through before you even start thinking about layout, logos and colours.
Your business story should be a consistent thread through everything you say and do. It's how you attract attention and build relationships and it will put you out in front of the competition. While they're designing their covers first and filling the blank pages afterwards, you'll be wrapping your compelling story in the perfect design.
And the great thing about investing in your business story is that you can use it over and over again. Online, in print, in person.
So, get your story straight today and make the most of your marketing investment. But only if you want to be a bestseller.
We run story workshops for clients who want to make the most of their marketing investment and get people talking. Email us for details, or sign up here for our helpful little newsletter.
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